Question

The German artist, architect, and designer ____________ played a major role in charting a course for design in the first decade of the twentieth century. He sought typographic reform and was an early advocate of sans-serif typography. In 1900, he set the twenty-five-page booklet Celebration of Life and Art: A Consideration of the Theater as the Highest Symbol of Culture in sans-serif type. The German typographic historian Hans Loubier believed this booklet may represent the first use of sans-serif type as running book text. His work pushed twentieth-century design toward rational geometry as an underlying system for visual organization. He introduced the concept of Gesamkultur (total design) to industry with the first comprehensive visual identification system that included graphic design, architecture, and product design.

Answer 1

Answer:

Peter Behrens

Explanation:

Peter Behrens is viewed as one of the most influential 20th-century German designers. Born in Hamburg, North German Confederation on 14 April 1868.

He was also a great architect and as a designer he also designed home electrical appliances, sales rooms, catalogues, price lists, etc, thus using design for the first time to create a unified appearance as the sign of corporate identity.