In her speech in TED.Talks she says she writes to entertain and educate
'Exert' means to apply force on influence over something else, this can be in a negative or positive way. In this quotation, it means that language, if used correctly, has the ability to express a 'hidden power'. It's also worth mentioning that the simile is relevant as the moon has an influence on the level of tides on Earth.
Answer: if you say it with excitement
Explanation: