Question

Colossal Choco Chipper is a new, gigantic chocolate chip cookie created by the Kookie Cookie Company. To create interest for the Colossal Choco Chipper, the company sent a free package of six cookies to selected homes along with a coupon. Kookie Cookie's activities represent
a. consumer publicity.
b. public relations.
c. sales promotion.
d. trade advertising.

Answer 1

Answer:

c. sales promotion.

Explanation:

Sales promotion are all marketing tactics involved in getting a person to purchase a good or service.

Objectives of a sale promotion includes :

1. To raise awareness about a new good or service.

2. To increase sales.

3. To attract more customers

The reason for Kookie Cookie Company sales promotion was to raise awareness of their new product ; Colossal Choco Chipper.

Forms of sales promotions include:

1. Vouchers

2. Coupons

3. Free gifts

4. Loyalty cards

Kookie Cookie Company sales promotion strategy are coupons and free gifts.

I hope my answer helps you