Answer: a. marketing
Explanation:
Using email for marketing purposes has become a very effective method of advertising since the advent of the internet and subsequently email services. It is quite low cost and yet has a wide coverage.
It also enables immediate communication that can be quite interactive thereby ensuring that customers can be personally catered for. It also allows for creativity in marketing as a multitude of methods can be used ranging from newsletters to posters.
Answer (A):
Need more data to select the better adviser
<u>Explanation: </u>
Adviser A averaged 19% return on the investment which is more than that of Adviser B who averaged 16% return on investment. However, adviser A has a beta of 1.5 which is also greater than that of Adviser B who has a beta of 1. This means that adviser A made a more riskier investment and hence a higher average return on investment. We need more data to tell which adviser performed better in relation to each other.
Answer (B):
Investment Adviser B
<u>Explanation:</u>
= T-bill rate = 6%
= Market return = 14%
= Market risk premium = 14% - 6% = 8%
= Average Return by Adviser A =19%
= Beta of Adviser A = 1.5
= Average Return by Adviser B =16%
= Beta of Adviser B = 1
CAPM Equation is 
<u>For Adviser A</u>
= 6 + 1.5 (14 - 6) = 18%
The expected average return for the investment is 18% which means that Adviser A over performed the market by 1 %
<u>For Adviser B</u>
= 6 + 1 (14 - 6) = 14%
The expected average return for the investment is 14% which means that the Adviser B over performed the market by 2 %
Clearly, Adviser B performed better than Adviser A.
Answer (C):
Adviser B
<u>Explanation:</u>
<u />
In this part, the 
and 
All else remains the same
We make similar calculation as in part B
Answer: The correct answer is B; <em>avoid unethical behavior regardless of the consequences. </em>
Explanation:
When a person uses unethical behavior and doesn't care about the consequences, the person can lose their job. They may also lose all credibility in their community. An employer can lose many things because of this behavior including morale, also credibility, and lose money. By avoiding this behavior, Ryland is doing the right thing even though he may make someone upset.
Answer:
the substitution effect only
Explanation:
The Substitution effect occurs when there is an increase in the level of the price so the people goes towards the cheaper products who are best alternative due to which the demand of that goods would drop
Here in the question it is mentioned that if the good contains a less price so would consumer more due to the Substitution effect only
Hence, the same is to be considered
