Question

Procter and gamble vizir launch case study review Should P&G launch Vizir in Germany or as a ‘ Eurobrand ’ ? When should the launch take place?

Answer 1

Answer:

The answer is no, it should be launched as a product on Europe wide Basis. The vizir is one of the detergents of the P&G detergent's line available in Europe.

Explanation:

Because that is the best strategy. In this way, each subsidiary is free to develop its own marketing strategy accoding to the environment and local production. Germany, Belgium, France and UK will have their own strategy for marketing and production.