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Tom [10]
4 years ago
14

Brightburst believes that parents who do value vitamins represent excellent prospects. However, research suggests that many of t

hese parents incorrectly think that the gummy-quality of Brightburst makes them less nutritious than other vitamins. The company plans to address this with fact-filled ads that demonstrate how Brightburst vitamins are every bit as nutritious as other chewable vitamins, and that kids like them more. This campaign is most likely to succeed if the target audience is _____
Business
1 answer:
guapka [62]4 years ago
5 0

Answer: high in involvement

 

Explanation: The following case relates to the concept of brand awareness. The company wants to make sure that the it potential customers have full knowledge about their product so they do not loose them due to some wrong perception.

The company wants to send the message to the wide audience through the campaign and this could only be possible if their target indulge themselves in such a campaign .

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What percentage of state legislators are women? select one:
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3 0
4 years ago
Decision makers and analysts look deeply into profitability ratios to identify trends in a company’s profitability. Profitabilit
ahrayia [7]

Answer:

  • If a company has a profit margin of 10%, it means that the company earned a net income of $0.10 for each dollar of sales.  A 10% PROFIT MARGIN MEANS THAT THE COMPANY EARNED 10 CENTS FOR EVERY DOLLAR OF REVENUE.
  • If a company's operating margin increases but its profit margin decreases, it could mean that the company paid more in interest or taxes.  OPERATING PROFIT = GROSS PROFIT - FIXED COSTS, NET PROFIT = OPERATING PROFIT - (INTERESTS AND TAXES). IF TAXES OR INTERESTS INCREASE, NET PROFITS DECREASE

Explanation:

there are several profitability ratios, the most important ones are:

  1. profit margin = net profit / total revenue
  2. gross profit margin = gross profit / total revenue
  3. return on equity = net income / total shareholder equity
  4. return on assets = net income / total assets

4 0
4 years ago
The general ledger of the Karlin Company, a consulting company, at January 1, 2021, contained the following account balances:
mote1985 [20]

Answer:

1)

Service revenue, $104,000, of which $31,200 was on account and the balance was received in cash.

Dr Cash 72,800

Dr Accounts receivable 31,200

    Cr Service revenue 104,000

Collected on accounts receivable, $22,300.

Dr Cash 22,300

    Cr Accounts receivable 22,300

Issued shares of common stock in exchange for $8,000 in cash.

Dr Cash 8,000

    Cr Common stock 8,000

Paid salaries, $37,750 (of which $6,250 was for salaries payable at the end of the prior year).

Dr Wages expense 31,500

Dr Wages payable 6,250

    Cr Cash 37,750

Paid miscellaneous expense for various items, $20,400.

Dr Miscellaneous expenses 20,400

    Cr Cash 20,400

Purchased equipment for $10,500 in cash.

Dr Equipment 10,500

    Cr Cash 10,500

Paid $2,475 in cash dividends to shareholders.

Dr Dividends 2,475

    Cr Cash 2,475

Accrued salaries at year-end amounted to $755.

Dr Wages expense 755

    Cr Wages payable 755

Depreciation for the year on the equipment is $1,600.

Dr Depreciation expense 1,600

    Cr Accumulated depreciation 1,600

Dr Service revenue 104,000

    Cr Income summary 104,000

Dr Income summary 54,255

    Cr Wages expense 32,255

    Cr Miscellaneous expenses 20,400

    Cr Depreciation expense 1,600

Dr Income summary 49,745

    Cr Retained earnings 49,745

Dr Retained earnings 2,475

    Cr Dividends 2,475

2)

Cash                                          Accounts receivable

debit                  credit              debit                  credit                  

33,200                                      10,500

72,800                                      31,200  

22,300                                      <u>                           22,300</u>

8,000                                         19,400

                         37,750

                         20,400

                         10,500

<u>                          2,475   </u>

65,175

Equipment                                Wages payable

debit                  credit              debit                  credit                  

11,200                                                                   6,250

10,500                                       6,250

<u>                          1,600  </u>             <u>                           755    </u>

20,100                                                                  755

Common stock                         Retained earnings

debit                  credit              debit                  credit                  

                          41,500                                       7,150

<u>                           8,000   </u>                                     49,745

                          49,500           <u>2,475                             </u>

                                                                            54,420

Service revenue                       Wages expense

debit                  credit              debit                  credit                  

                          104,000         31,500

<u>104,000                          </u>          755

0                         0                    <u>                           32,255</u>

                                                    0                         0

Miscellaneous expense          Dividends

debit                  credit              debit                  credit                  

20,400                                      2,475

<u>                          20,400</u>            <u>                          2,475</u>

   0                       0                        0                       0  

Depreciation expense             Income summary

debit                  credit              debit                  credit                  

1,600                                                                    104,000

<u>                           1,600</u>              54,255

  0                        0                   <u>49,745                              </u>

                                                     0                         0

3 and 4) Karlin Company

Trial Balance Sheet

For the year ended December 31, 2021

                                               Debit               Credit

Cash                                       $65,175

Accounts receivable             $19,400

Equipment                             $20,100

Wages payable                                                   $755

Common stock                                              $49,500

Retained earnings                                            $7,150

Service revenue                                           $104,000

Wages expense                     $32,255

Miscellaneous expense        $20,400

Depreciation expense              $1,600

Dividends                              <u>    $2,475</u>        <u>                 </u>

Totals                                      $161,405        $161,405

5.a. Karlin Company

Income Statement

For the year ended December 31, 2021

Service revenue                                              $104,000

Expenses:

  • Wages expense $32,255
  • Miscellaneous expense $20,400
  • Depreciation expense $1,600              <u> ($54,255)</u>

Net income                                                        $49,745

5.b. Karlin Company

Balance Sheet

For the year ended December 31, 2021

Assets:

Cash                                       $65,175

Accounts receivable             $19,400

Equipment                             $20,100

Total assets                                                $104,675

Liabilities:

Wages payable                          $755

Total liabilities                                                   $755

Stockholders' equity

Common stock                     $49,500

Retained earnings                $54,420

Total stockholders' equity                          $103,920

Total liabilities + equity                               $104,675

6) Karlin Company

post-closing Trial Balance Sheet

For the year ended December 31, 2021

                                               Debit               Credit

Cash                                       $65,175

Accounts receivable             $19,400

Equipment                             $20,100

Wages payable                                                   $755

Common stock                                              $49,500

Retained earnings                <u>                </u>        <u> $54,420</u>

Totals                                     $104,675        $104,675

4 0
4 years ago
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