Question

Do you agree with this marketing decision? Why or why not? How might consumers use thought-based decision models when considering a motorcycle purchase in India? What are the implications for Harley-Davidson?

Answer 1

YES , I agree consumers make Though based Decisions while purchasing a Motor Cycle in india

Explanation:

Some of the reasons are:-

1. Economic Condition of the consumer

2. Requirement /Need Recognition

3. Demand of the Product

Therefore brainstorming is done  before the purchase

Implications of Harley Davidson - As  it is a premium brand and targeted only to the upper class, Its implications can be drawn as :-

1. Prestige issue taken into consideration

2. Latest technology