Laura and John are in the market for a large SUV. To quickly narrow their options, they decided look for foreign made vehicles w
ith seating capacity of 7-8 passengers. They narrowed their options to three vehicles: Honda Pilot, Nissan Armada, and Toyota Sequoia. These three vehicles are referred to as their ________________ of vehicles. To determine which car to buy, they focus on price, safety ratings, and towing capacity. These are the _____________ they will use to make their final decision. Group of answer choices
These three vehicles are referred to as their consideration set of vehicles. To determine which car to buy, they focus on price, safety ratings, and towing capacity. These are the determinant attributes they will use to make their final decision.
<u>Explanation:
</u>
Before choosing anything to buy from a set of choices given to us, we naturally tend to look for the attributes of the commodities. These attributes either attract us towards a commodity or help us devise that they are of no use.
Hence, the attributes that prove instrumental in our decision making are referred to as determinant attributes.
