What is the purpose of Max Ehrmann's poem?
1 answer:
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One of the purest relationships is the relationship of friendship. A person without a friend lives a hard life. Everybody needs a companion to deal with our experience. It is dependent upon you that how you define friendship. It can be sharing your food, taking care of that person, supporting them in their thick and thin. You may not be loud about it, but if you care for a person silently, that is what friendship is. Friendship is about laughing together on small things, cherishing every moment you share, standing together for each other even when the world turns their backs towards them.
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Friendships are sometimes more durable than the relationship of love. Even though the definition of friendship varies from person to person, the core meaning behind it is the same for everybody. Life is empty without a friend. So when you gain a true friend, make sure you cherish it with all your heart. The person with a real friend, with whom all the things can be shared, are the luckiest in the world. A friend will never judge you, and they will never stop scolding you if you are wrong. But whatever the situation be, they will always be there to support you.
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Question:
Study the poster showing characters from the movie <em>Star Wars</em> and created by the US Department of Health, Education, and Welfare in 1977.
How does the poster (attached) most likely demonstrate the use of the <em>testimonial technique</em>?
A) The photograph shows fictional film characters, used to sell immunization.
B) The text references the health department, a revered government institution.
C) The phrase "call your doctor" adds a reference to an esteemed authority D) The phrase -parents of Earth" reminds the audience of the importance of parenting.
Answer:
The correct answer is A
Explanation:
The Testimonial Technique is a form of strategy in advertising that features a famous and or authoritative brand recommending vouching for and recommending a product.
This technique relies on the psychology that the target audience would most likely want to relate to the opinion of the super figures endorsing the product. In cases where music stars or football stars are used, their fans who are already evangelists of the star's brand take in on themselves to explore as well as encourage others to purchase whatever product the starts are endorsing in the advert.
The most authoritative brand or person in the poster are the Star Wars Characters. Star Wars movie was released on May 25, 1977, in the USA. It did so well that it grossed a total of $775 Million in sales and was packaged for presentation to a much bigger and wider audience.
Riding on the popularity of the film and its characters, the Ministry of Health released the advert using the characters to draw the attention as well as influence the decision of parents with regard to immunisation.
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