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Sonja [21]
3 years ago
6

If your assignment was (for each segment) to create a value proposition and product-price positioning strategy based on the segm

ent’s unique customer needs and characteristics, you would be in which of the following steps of the segmentation process?
Needs-based segmentation
Segment identification
Segment attractiveness
Segment positioning
Segment "acid-test"
Business
1 answer:
yanalaym [24]3 years ago
8 0

Answer:

The correct answer is letter "D": Segment positioning.

Explanation:

Market segmentation refers to the classification a company makes of its customers by features such as <em>age, gender, income, lifestyles, </em>or <em>location</em>. It allows specializing in the production of one product that better matches part of the market's needs. Market segmentation has three (3) main steps: <em>Targeting, Product Positioning, </em>and <em>Deciding on a Marketing Mix</em>.

<em>The </em>segment positioning<em> stage involves developing a detailed product for the sector of the market selected and developing a marketing mix that segment. Product price and value are also set during this phase.</em>

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Photosynthesis and respiration 
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Johnston Chemicals' president is very excited about the possibility of the firm's British subsidiary having access to customers
iVinArrow [24]

Answer: Cultural factors

Explanation: Socio - cultural factors can affect the operations of companies that operate across various countries. Countries have different cultures and ways of doing things, so when a new company enters this country it needs to adapt to the culture of that country in order to become successful. The European Union (EU) consists of many different cultures. Because Johnston Chemicals is branching into the EU, the wide variety of socio - cultural, economic, technological, legal and political factors in each country will determine how the company will operate, and also how it can become one market over time.

6 0
3 years ago
Jenks Company developed the following information about its inventories in applying the lower-of-cost-or-net-realizable-value (L
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Answer:

$365,000

Explanation:

The computation of the inventory reported on the balance sheet is shown below:

<u>Product                  Cost                NRV            Lower cost</u>

A                            $115,000         $125,000    $115,000

B                            $95,000          $75,000     $75,000

C                            $175,000         $180,000   $175,000

Total                                                                  $365,000

7 0
3 years ago
Suppose the demand for natural gas is perfectly inelastic. What would be the​ effect, if​ any, of natural gas price​ controls? I
nignag [31]

Answer: Not change the quantity demanded.

Explanation: In a market demand is said to be perfectly inelastic, if the demand for commodities is not affected by price changes.

Therefore since the demand for natural gas in perfectly inelastic, the demand will not change regardless of the change in price of the gas.

6 0
3 years ago
Midpark Co.purchased a 30% interest in Cycling Pros, Inc. on December 31, 2020 for $1,000,000. On that date, Cycling Pros' net a
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Answer:

the total goodwill resulting from this operation = $1,333,333

Explanation:

Since Midpark paid $1,000,000 for 30% of Cycling Pros, that would mean that Midpark determined that the total value of Cycling was: $1,000,000 / 30% = $3,333,333

If the book value of Cycling was $2 million, then the total goodwill resulting from this operation = $3,333,333 - $2,000,000 = $1,333,333

3 0
3 years ago
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