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Sonja [21]
3 years ago
6

If your assignment was (for each segment) to create a value proposition and product-price positioning strategy based on the segm

ent’s unique customer needs and characteristics, you would be in which of the following steps of the segmentation process?
Needs-based segmentation
Segment identification
Segment attractiveness
Segment positioning
Segment "acid-test"
Business
1 answer:
yanalaym [24]3 years ago
8 0

Answer:

The correct answer is letter "D": Segment positioning.

Explanation:

Market segmentation refers to the classification a company makes of its customers by features such as <em>age, gender, income, lifestyles, </em>or <em>location</em>. It allows specializing in the production of one product that better matches part of the market's needs. Market segmentation has three (3) main steps: <em>Targeting, Product Positioning, </em>and <em>Deciding on a Marketing Mix</em>.

<em>The </em>segment positioning<em> stage involves developing a detailed product for the sector of the market selected and developing a marketing mix that segment. Product price and value are also set during this phase.</em>

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You have been managing a $5 million portfolio that has a beta of 1.25 and a required rate of return of 12%. The current risk-fre
olga nikolaevna [1]

Answer:

1.

Required rate = risk free rate + beta (market rate – risk free rate)

.12 = 0.0525 + 1.25(X – 0.0525)

1.25X – 0.065625 = .12 – 0.0525

1.25X = 0.0675 + 0.065625

X = .1333125/1.25

 = 0.1065

Marker risk premium = market rate – risk free rate

  = .1065 – 0.0525

   = 0.054 (A)

2.

Beta of portfolio = (5000000/5500000)* 1.25 + (500000/5500000)* 1

= 0.90909* 1.25 + 0.090909* 1

= 1.136 + 0.090909

= 1.2273

3.

Required rate = risk free rate + beta (market rate – risk free rate)

= 0.0525 + 1.2273* 0.054

= 0.0525 + 0.06627

= .11877 or 11.88%

7 0
3 years ago
Critical Chain Project Management (CCPM) attempts to keep the most highly demanded resource busy on critical chain activities, b
abruzzese [7]

Answer:

True

Explanation:

Critical-Chain

This was introduced or originated by Eli Goldratt in 1997. Its aim is to challenges conventional project management approaches and absolute dependence on TOC principles. The idea of what to change or eliminated is the largely rooted behaviors that is common with the traditional project management practices. It is very multitasking anf it is the longest string of reliance that occur on the project.

Critical- Chain Approach

This approach simply covers project network as it ca be limited by both resource and technical reliance/dependencies. each type of limitations can create task reliance.

The Summary of Critical Chain Approach

1.) use Aggressive but Possible Times (ABPT) for task durations

2.) identify the critical chain by accounting for resource dependencies

3.) use buffer management to track project progress etc.

3 0
3 years ago
Life insurance companies tend to invest in long-term assets such as loans to manufacturing firms to build factories or to real e
andriy [413]

Answer:

The answers are:

  1. automobile insurers
  2. life insurance companies
  3. a life insurance policy
  4. longer
  5. longer-term

Explanation:

When a company may need money in a short notice (like auto insurers), they will need to make liquid investments. That means that they can turn their investments into cash very rapidly. Since T-bills are traded all the time, they are very liquid investments, although they aren't very lucrative investments.

On the other hand, companies that know that they will not be needing a lot money promptly (life insurance), can afford to invest in projects with a longer life span that can be more profitable also. Usually liquid investments have smaller rates of return, while long term investments have higher rates of return.

4 0
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Help pls need for a test!
Nookie1986 [14]

Answer:

TRUE

Explanation:

#carry on learning

6 0
3 years ago
Users create expense reports and attach receipts in an Expenses app before submitting them for approval. What should the Adminis
monitta

Answer:

The administrator should consider the App's ability to enable the user to scan and attach receipts with the expense reports.

Explanation:

The App for Salesforce Mobile should be enabled to scan and attach receipts with the expense reports in order to meet the user's requirements.  The easiness of the Mobile App achieving this functionality is very important.  Once users were not always able to easily implement this functionality in the App, then it would not be considered user-friendly.  The scanning should be as simple as taking a shot with the phone's camera.

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