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Sonja [21]
3 years ago
6

If your assignment was (for each segment) to create a value proposition and product-price positioning strategy based on the segm

ent’s unique customer needs and characteristics, you would be in which of the following steps of the segmentation process?
Needs-based segmentation
Segment identification
Segment attractiveness
Segment positioning
Segment "acid-test"
Business
1 answer:
yanalaym [24]3 years ago
8 0

Answer:

The correct answer is letter "D": Segment positioning.

Explanation:

Market segmentation refers to the classification a company makes of its customers by features such as <em>age, gender, income, lifestyles, </em>or <em>location</em>. It allows specializing in the production of one product that better matches part of the market's needs. Market segmentation has three (3) main steps: <em>Targeting, Product Positioning, </em>and <em>Deciding on a Marketing Mix</em>.

<em>The </em>segment positioning<em> stage involves developing a detailed product for the sector of the market selected and developing a marketing mix that segment. Product price and value are also set during this phase.</em>

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Determine whether each scenario is an example of tax avoidance or tax evasion. Andrea keeps a record of all her business-related
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Answer:

1. Tax avoidance

2.Tax avoidance

3.Tax evasion

Explanation:

Tax avoidance refers to a legal way of reducing one's tax liability through lawful deductions. Ways to reduce tax liabilities are; capitalizing on tax advantage retirement accounts, liasing with tax advisor on the legal way for tax avoidance. Tax avoidance is however legal.

Examples of tax avoidance are;

1. Andrea keeps a record of all her business related expenses.

2. Daniel claims the amount of interest paid for his mortgage as tax deductions.

Tax evasion is a deliberate attempt by a tax payer to avoid payment of tax liability. It is a fraudulent action by a tax payer to wilfully evade tax in an illegal manner. In tax evasion, income is concealed to tax authorities inorder to evade tax payment which is a criminal offence. It is to be noted that tax evasion is illegal in the eye of the law.

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3 years ago
Nordstrom, an upscale department store, has a well-known reputation for going the extra mile to serve its customers. This reputa
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Nordstrom, an upscale department store, has a well-known reputation for going the extra mile to serve its customers. This reputation for excellent customer service will most likely result in a sustainable competitive advantage.

<h3><u>Explanation:</u></h3>

When a firm offers its customers with any products that has higher quality and benefits or lower price that its competitors then it refer to the competitive advantage. It is the advantage that the firm attains when compared with their competitors.

There are many different kinds of competitive advantage that can be used by a firm such as cost, product differentiation, niche strategies, etc. It is the thing that is absent in the competitors. In the given example, Nordstrom has well known reputation for the service that it gives for its customers and hence it is the likely result of sustainable competitive advantage.

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3 years ago
Assume that Parker Co. will receive SF200,000 in 360 days. Assume the following interest rates: U.S. Switzerland 360-day borrowi
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Answer:

d. $96,914

Explanation:

Parker Co. can execute money market hedge in following steps:

(1) Parker Co. pledges Receivable of SF200,000 to borrow SF190,476 with rate 5% in Switzerland; SF190,476 = SF200,000/ (1+5%)

so it has to pay interest expense of SF9,524 in 360 days. The receivable of SF200,000 is enough for both principal and interest in 360 days.

(2) Then it sells SF190,476 at spot rate $0.48 to get $91,428

(3) Then it deposits $91,428 in US with rate 6% to get back $96,914 in 360 days ; $96,914 = $91,428 * (1+6%)

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