The European exploration and conquest of the western hemisphere generated intense social, religious, political and economic competition in Europe, which helped to promote the building of an empire. During that time, they experienced the increase of wealth, power, population and status. Europeans converted many people from the Americas to Christianity. There was a shift from feudalism to capitalism, as well. With the advance of technology, they were also able to organize new international trade strategies.
Frequent Trades –Trading involves frequent buying and selling of commodities, currencies or other securities. Frequents trades help take advantage of the fluctuations in the market. Trading practice generally is buying when the market is down and selling when the market rises to its maturity and is about to fall again. Even smallest changes in market give high profits through frequent trades.
Short term Gains –Trading helps to earn short term gains by taking advantage through volatility through buying and selling. Even smallest volatility can give high gains. Short term gains are helpful in satisfying the currents need and fulfill the short term goals. Short term gains increase the corpus available in the longer period.
Short Term Approach –Trading has a short term approach. This approach can be very lucrative, but it can also be risky. In trading, investment period can be as short as few minutes. Investments are bought when the market is low and are sold immediately when they rise even a little.
Focus –In trading, complete focus is given on short term aspects. Basically, trading is short term and therefore its focus is also on short term opportunities. Trading focuses on finding out short term trends of underlying asset’s price movements. These short term trends in price movements can be analysed and sometimes predicted. Thus, gains can be made by focusing on short term trends in price movements.
When positioned into the field of sociology, atomism assigns the individual as the basic unit of analysis for all implications of social life. This theory refers to "the tendency for society to be made up of a collection of self-interested and largely self-sufficient individuals, operating as separate atoms".
Normative social influence is where a person conforms to fit in with the group because they don't want to appear foolish or be left out. Normative social influence is usually associated with compliance, where a person changes their public behavior but not their private beliefs.
