The media heavily influences the public’s opinion in both positive and negative ways on sports personalities. Seeing a good sports personality on television and in newspapers makes them a role model for people to look up to as an inspiration. Sports shown on the TV generate more sponsorship education as the media brings the sport to people who may not normally get to experience it, this can encourage people to get involved in coaching aid as watching a professional on the TV can help you see how a technique should be performed which could help your performance. The media has so much influence over our opinions because we know essentially nothing other than what we hear from them. It is mostly negative because at the end money is a huge contributor and the media tweaks the truth to have an angle for the sake of profit. Sports stars often complain of too much attention being paid to their private lives demands and are often exploited. The media is the basis upon which we hear news regarding most everything that is going on in the world. There are many ways that the news is presented to the public such as television, the internet. We are really only hearing the point of view that the media presents to us. Unfortunately, sometimes it is biased. The media can put pressure on the organizers of sporting competitions to make the viewing experience better for TV audiences.
