Question

A retailer in lincoln, nebraska, who wants to open a store that will sell surfboards and surfing accessories, finds that the local market is very small. he would be able to serve a national market better by means of internet marketing. which factor for evaluating a market segment is seen in the given scenario?

Answer 1

Sustainability as a factor for evaluating a market segment is seen in the given scenario. Sustainability means understanding the interconnections among economy, society, and environment and considering the social, environmental and economic demands while making the business.