Answer:
c. conspicuous consumerism
Explanation:
One of many explanations is that of conspicuous consumption, the definition of which establishes that people buy products or brands for reasons of personal image - they are products that show others their high status. This is the case of those who buy a Rolls Royce car to show others their fortune.
The origin of the concept of conspicuous consumption, that is, notorious, is of an economist Thorstein Veblen, from the end of the 19th century. It is a consumption similar to that of tribal chiefs, who wear a crown or a cape or necklaces that distinguish them from rest, showing their social position.
You can imagine current cases of such products - those products that base their consumption on the possibility of identifying their buyer in a high place in the social hierarchy: a Rolex, for example, or a Bentley. Even attending certain restaurants and clubs.
A fundamental basis for these “Veblen products” is their scarcity — only a few can have them, usually because of a very high price. In the moments in which these products become more accessible brands, they will lose their perceived value.
