City University is eager to attract new students. One strategy the university has chosen to attract new students is to demonstra
te to prospective students the happiness of its current students (operationally defined as how the students rated their satisfaction with various services offered by the university on a scale of 1–10). The university officials designed a survey asking about student happiness and sent the survey via e-mail to 25 percent of City University students with equal distributions of students in each class (first-year students, sophomores, juniors, and seniors). University officials used the results of the study to try to attract new students by stating that attending City University for longer periods of time increases student happiness.
* Evaluate the appropriateness of the university officials’ conclusion that being at City University longer makes students happier.
To generate objective knowledge about any area it is important to use the scientific method. The scientific method uses measurement, analysis, observation, and experimentation to obtain objective data to validate the hypotheses and generate knowledge.
In this case, City University carried out a scientific investigation to verify that its students were happy throughout the time in the university. For the investigation, they used an instrument that evaluates satisfaction. The results indicate that the senior-students are happier than the first-year students, for that the university officials conclude that the students are happier when they attend university for a longer time. This is convenient to attract new students and not change to another study center.