Question

Companies that successfully implement customer relationship management (CRM) tend to: a. customize the goods and services offered to their customers. b. minimize the use of database technology. c. use an undifferentiated targeting strategy. d. assume that customers have similar needs that can be met with a general marketing mix.

Answer 1

Answer:

a. customize the goods and services offered to their customers.

Explanation:

Customer relationship management refers to the technology, principles, policies, considerations, and principles applied by businesses to ensure the satisfaction of their customers. The ultimate purpose of customer relationship management is to meet the needs of the customers, thus making them happy and satisfied.

When an organization customizes the goods and services offered to their customers, they are offering a personalized buying experience that would make the customers happy. They would also have a sense of belonging and the feeling of being recognized. The result might translate to increased sales.