Explanation: Following the Media richness theory, which states that there is varying degrees in all communication media in their ability to allow users to communicate and to change their understanding.
However, the degree of this ability is referred to as a Medium's “richness."
The ability of a medium to convey a message through more than one informational cue, initiate feedback, and establish personal focus, all integrates to determine its richness.
Based on Media richness theory as introduced by Richard L. Daft and Robert H. Lengel in 1986, used to describe a communication medium's ability to reproduce the information sent over it. It as an extension of information processing theory. This framework I suddenly to evaluate richness of communication media. Based on four factors:
