Question

Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend. Specifically, the number of customers is stable at 1,500, but they are purchasing less each year. She orders her staff to search for causes of the downward trend by surveying all 1,500 industrial customers. One question on the survey asked the customers: "Which of the following best describes your primary business:
a. manufacturing,
b. wholesaler,
c. retail,
d. service."
The measurement level for this question is _________________.

Answer 1

Answer:

nominal level

Explanation:

Nominal levels of measurement are used to classify data without any numeric variables and are usually categorized as labels. Nominal levels of measurement include gender, place of residence, employment type, religion, marital status etc. Therefore, by seeking to establish the primary business of customers, Sue Taylor is obtaining nominal data.