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The ubiquitous Broadway poster is more than just eye candy for the busy New Yorker and tourist. These pretty pictures, which cover so much of the city, convey — or at least suggest — the experience a Broadway production holds for the potential audience member. What will you see, hear and (hopefully) feel once you plop down your hard-earned money for a seat in one of Broadway’s storied theatres? It’s a show’s calling card. It helps put people in seats. Upon first glance, a Broadway poster may seem deceptively simple — a picture or graphic with a title and some credits. But a lot of very creative people put a lot of thought and effort into creating what’s known in the industry as “key art.” It’s this key art gets that gets spun off into the countless versions you see online, in the subways, outside theatres and above Times Square. The final product, in all its forms, depends on the show and the audience its producers wish to attract.
For Once, the Off-Broadway transplant about an Irish musician and a Czech immigrant brought together by music, the challenge was to reinvent a personal story for a broader audience. As Darren Cox, Associate Creative Director at SpotCo, an advertising agency that handles many of the most successful Broadway shows, explained, Once “…was this little fantastic gem of a show downtown that just flowered into this huge success.” The original art, which SpotCo also developed, had a “…very personal, slice-of-life kind of aesthetic, which was very intimating and moved to being good for downtown, but we found out that other needs arose when the Broadway shows.” The bigger stage and the bigger potential audience required an updated look and feel to get noticed. The art needed to pack more of a punch. According to Cox, “there was a little bit of a fear that the intimacy of the show and the kind of quiet beauty of the show could be sort of swallowed up…” The solution was to hold on to certain artifacts from the original as inspiration and then dial everything up. They hired a photographer and shot the actors in real environments — in the theatre, on the street, at a bar. “And then we pulled back in some of the graphics and the logo treatment that had that downtown intimate feel, but then married it to the larger brand.” Looking at the original and updated art “…you can see there is sort of this relationship where they do feel they’re kinda like in the same voice but one has a much stronger, louder, much more splashy kind of voice.”
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<em>The field of graphic design animation has a lot of change compared to the traditional ways. Listed below are some </em><em>advantages</em><em> gained with this changes in the field of digital animation:
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<em>1. Less paper needed. Since characters and images are drawn using digital tools, animators and developers doesn't need to invest on pen and paper resources. </em>
<em>2. Rendering of images and animation movement are faster. </em>
<em>3. Movements in terms of animations are not limited compared to traditional movements and ways.
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<em>Some </em><em>disadvantages</em><em> are:
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<em>1. Only known animators and animation firms are recognized by the people. Other works by freelance artists are not being noticed unless you are carrying a big name or by a big company.
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<em>2. Traditional animation ways are being forgotten.
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<em>One missing technique and skills of today's graphic designers and animators includes, traditional animation like stop motion techniques are getting rare. In fact, developers who are creating this fun and nostalgic type of animation (like Wreck it Ralph animation in the video games) are decreasing. It would be fun to see animations like this as it continue to add spice and reminds expert gamers and people about past and previous trends.</em>
Individuals who made impact in history
art that does not portray figures or objects; art without real models or subject ... on formal elements (the visual elements, design principles) to carry its message ... elements, such as a line, shape, color, texture, that are used by artists to create imagery ... using a series of closely spaced parallel lines to achieve a similar effect.
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I think Germany's experiences with the Nazi concentration camps.
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