If you design a website, for example, you choose the layout, colors, and style of the site and people will interpret it as being fun, boring, worthwhile, credible, or a waste of their time. They make an impression based on what they see, and they are persuaded to feel a certain way about it.
Learning more about visual rhetoric can help us produce documents that speak more readily to their intended audience. It can also help us to evaluate visual images we encounter in any variety of settings, whether on TV, in magazines, on billboards, or in the classroom.
Visual rhetoric is the art of effective communication through images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning.
