Answer:
See answer and explanation below.
Explanation:
Generally, customer relationship management (CRM) is a technology that companies employ to manage their relationships and interactions with the existing customers and potential ones.
Other information Wells Fargo’s CRM system can tell the company include:
1. It provides information that can support it marketing strategy and sales.
2. It shows the most profitable customer of the bank and suggests technique to employ in order to improve product offering to these set of customers.
3. It identifies and provides information on different customer segment and improve the customer experience.
Although test marketing costs can be high, they are often small when compared with the costs of a major mistake.
<h3>What is meant by test marketing?</h3>
Before a larger release, a product or marketing campaign is made accessible on a restricted basis to test markets with the intention of examining consumer reaction. It's crucial to keep in mind that customers who have been exposed to the product or campaign can unknowingly be a part of a test group.
Standard test markets, controlled test markets, and simulated test markets are the three different types of test markets. The main users of test markets are marketers of consumer packaged goods. Products supplied in packets that people use practically daily are referred to as consumer packaged goods (CPG).
Even while test marketing expenses can be considerable, they are frequently insignificant when weighed against the price of a significant error.
To learn more about test marketing refers to:
brainly.com/question/14683245
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Because today's business are wholly dependent on technology for their survival.
This is especially in production, customer service, and marketing.
Typical demographics data include gender, income and geographic region.
