Question

Which of the following statements BEST describes the typical target market?a. A target market will remain stable over time, with the same group of consumers.b. Target markets change over time as consumers drop in or out of the market, and as tasteschange.c. Target markets are not strongly affected by changes in the external environment.d. Target markets cannot be specifically defined according to age, income, or locationbecause these factors are continually changing.

Answer 1

Answer:

b) target markets change over time as consumers drop in or out of the market, and as tastes change.

Explanation:

A target market refers to the customers around whom the marketing efforts are made. These customers are the available market for the business to extend their service to. Such customers possess characteristics similar to each other and are assumed to provide their support to the company. The company too finds the services provided to these customers to be the most profitable area.