What exactly are your trying to ask here? The question is not complete.
ANSWER: Your brand statement tells your audience what your business and products can offer, that is different from what other offers. It shows how you're able to be better than your competitors in doing that business.
Because you were able to distinguish your self from others, with your brand statement, it shows how competency you're in leadership. Which has helped to develop your leadership skill.
Your brand statement can also improve your leadership skills, by giving you the opportunity to see areas you have to improve, to be able to beat your competitors.
I'd go with B (Both are speaking articulately) Because Articulately means its easy to understand. Speaking in a loud voice and at the same time very high pitch, its kinda hard to understand the person when he/she is speaking.
I wanted their children to have a better education. Hope this helps! :)