Marketing research is best defined asA) the systematic design, collection, interpretation, and reporting of information to help
marketers solve specific marketing problems or take advantage of market opportunitiesB) a framework for the day-to-day management and structuring of information gathered by marketersC) a continuous gathering of data for an organization, the systematic design, collection, to make marketing decisions take advantage of market opportunitiesD) the collecting of data from secondary sources and internal documentsE) an intuitive process for making decisions based on personal knowledge and experience to take advantage of market opportunities.
To begin with, <em>marketing research</em> is the name given in the field of economics, to the term that refers specifically to the <u><em>systematic gathering and analysis of both qualitative and quantitative data</em></u> that focuses primarily in the product of the company and the customers as well in order to find information to help the decision makers of marketing to resolve certain situations regarding marketing issues and also to take advantages of marketing opportunities as well.
