Question

Zoco, a restaurant chain, introduced a new version of lemonade that was red in color and had a thick consistency. The company had relied on the fact that its drink was different from other lemonades. However, the consumers did not respond positively. What is the most likely reason for the consumers' negative response?A. ExtinctionB. Selective distortionC. AssimilationD. Contrast

Answer 1

Answer:

D. Contrast

Explanation:

Contrast is the situation whereby consumers are familiar with an idea and are unwilling to change the idea. It is situation whereby a product does not share enough existing or common information with known categories. In this scenario, the lemonade introduces didn't share common information with existing categories in the form of color and consistency, hence why consumers had negative response towards the drink.