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dlinn [17]
3 years ago
11

Zoco, a restaurant chain, introduced a new version of lemonade that was red in color and had a thick consistency. The company ha

d relied on the fact that its drink was different from other lemonades. However, the consumers did not respond positively. What is the most likely reason for the consumers' negative response?A. ExtinctionB. Selective distortionC. AssimilationD. Contrast
Business
1 answer:
erma4kov [3.2K]3 years ago
5 0

Answer:

D. Contrast

Explanation:

Contrast is the situation whereby consumers are familiar with an idea and are unwilling to change the idea. It is situation whereby a product does not share enough existing or common information with known categories. In this scenario, the lemonade introduces didn't share common information with existing categories in the form of color and consistency, hence why consumers had negative response towards the drink.

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7 0
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4 years ago
When Whitney took over her father's sporting goods store, she evaluated some of her father's vendor relationships. She found tha
kolezko [41]

Answer:

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Explanation:

For two companies to maintain a strategic relationship, there must be open communication.  Whitney displayed correct understanding of this ingredient for strategic relationships.

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7 0
3 years ago
The upper management of a large national retail grocery store has passed along the new goals of improving customer service to th
valentina_108 [34]

Answer:

The correct answer will be "Tactical planning".

Explanation:

  • Tactical scheduling or planning seems to be an essential factor of commercial enterprise which differs significantly from traditional forms of effective decision-making. The phase of tactical preparation occurs in real-time, following the short-term results.
  • With nothing more than a tactical approach in place, the company will make fast strategies to excel inside that chosen field of work.

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3 0
3 years ago
Return on Common Stockholders' Equity
attashe74 [19]

Answer:

Explanation:

Return on common stockholders' equity for 2015:

(Net income - preferred stock)/Equity

(63,000-5,400)/2,400,000 = 57,600/2,400,000 = 2.4%

Return on common stockholders' equity for 2015:

(99,000-5,400)/3,000,000 = 93,600/3,000,000 = 3.12%

From these calculations, it is clear that return has improved.

8 0
3 years ago
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