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Anna71 [15]
4 years ago
13

In the context of psychographic segmentation, _____ segmentation divides people into groups according to the way they spend thei

r time, the importance of the things around them, their beliefs, and socioeconomic characteristics such as income and education.
Social Studies
1 answer:
Vlad [161]4 years ago
5 0

Answer:

Lifestyle segmentation

Explanation:

In the context of psychographic segmentation, lifestyle segmentation is the one that includes what someone values and how people spend their time and money. It analyses three aspects of someone's lifestyle: activities, interests, and opinions, also known as the 'AIO variables'.

The lifestyle segmentation, therefore, includes the activities a person enjoys and will spend money on, how much they enjoy those activities and the method they use when they spend money on those activities.

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