<span>It was used through the 1800s by explorers and settlers as a way to get through the Appalachian mountains.
~ Hope this helps ~
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I believe the answer is: <span>whose name you have heard most often.
We would automatically perceive the people which name we heard most often are the most popular people compared to other candidates.
A lot of us would automatically attribute those popularity with positive things and increase our likelihood to choose them.</span>