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The ubiquitous Broadway poster is more than just eye candy for the busy New Yorker and tourist. These pretty pictures, which cover so much of the city, convey — or at least suggest — the experience a Broadway production holds for the potential audience member. What will you see, hear and (hopefully) feel once you plop down your hard-earned money for a seat in one of Broadway’s storied theatres? It’s a show’s calling card. It helps put people in seats. Upon first glance, a Broadway poster may seem deceptively simple — a picture or graphic with a title and some credits. But a lot of very creative people put a lot of thought and effort into creating what’s known in the industry as “key art.” It’s this key art gets that gets spun off into the countless versions you see online, in the subways, outside theatres and above Times Square. The final product, in all its forms, depends on the show and the audience its producers wish to attract.
For Once, the Off-Broadway transplant about an Irish musician and a Czech immigrant brought together by music, the challenge was to reinvent a personal story for a broader audience. As Darren Cox, Associate Creative Director at SpotCo, an advertising agency that handles many of the most successful Broadway shows, explained, Once “…was this little fantastic gem of a show downtown that just flowered into this huge success.” The original art, which SpotCo also developed, had a “…very personal, slice-of-life kind of aesthetic, which was very intimating and moved to being good for downtown, but we found out that other needs arose when the Broadway shows.” The bigger stage and the bigger potential audience required an updated look and feel to get noticed. The art needed to pack more of a punch. According to Cox, “there was a little bit of a fear that the intimacy of the show and the kind of quiet beauty of the show could be sort of swallowed up…” The solution was to hold on to certain artifacts from the original as inspiration and then dial everything up. They hired a photographer and shot the actors in real environments — in the theatre, on the street, at a bar. “And then we pulled back in some of the graphics and the logo treatment that had that downtown intimate feel, but then married it to the larger brand.” Looking at the original and updated art “…you can see there is sort of this relationship where they do feel they’re kinda like in the same voice but one has a much stronger, louder, much more splashy kind of voice.”
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forms with no projecting parts that could break
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Egyptian statues and art in general were very strict in design. They had the right postures that did not express emotion or movement. They were realistic in body proportions, but the pharaohs were presented as larger than the common people. This way it could be determined who has a higher standing in society.
Egyptian art was present in the tombs as part of their elaborated death rituals. <u>Many of the sculptures presented there were reliefs or attacked to the background, and if they were freestanding they were done in the colossal fashion, so no part sticks out.</u> <u>Part of this was probably the fact that tomb raids were frequent and sculptures served the purpose to guide and benefit the deceased.</u><u> </u>Egyptians wanted them to preserve to help the person in the afterlife, so they made them as permanent as possible.
Rounded arches are the main item for the building in Roman
Chinese painting style was influential in the early development of Japanese painting, but particularly after the 14th century, Japanese painting developed in different ways. These differences became pronounced during the 17th-19th centuries when Japan isolated herself from the outside world.
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Can i have your help type in comments
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