The answer to this question would be “Beringia”.
Today, Beringia<span> is the land and marine area bordered on the west
by the Lena River; on the east by the Mackenzie River; on the north by 72
degrees north latitude in the Chukchi Sea; and on the south by the tip of the
Kamchatka Peninsula.</span>
This type of advertising is called Testimonial and it's using the technique known as Celebrity Endorsement. In testimonial advertising the message is saying "this person says this product/politician is good", and the celebrity endorsement refers to the link between the product and the famous person. This technique is mainly used in sports, when famous athletes only wear one type of brand, they are telling you "this product is good because this famous person always uses it".
Jean Lafitte and his men were familiar with the area so the U.S. willing to use the services of them.
<u>Explanation:</u>
Lafitte additionally kept in touch with Governor Claiborne, offering his administrations and those of his men to guard New Orleans. He knew about the area and had more than 800 men in his direction. The British, acknowledging how significant it is have Lafitte on their side, offered Lafitte a pay off to join the British.
In any case, Lafitte denied the offer and rather cautioned the United States of the offer made by the British and speedily offered his administrations to Andrew Jackson. Afterward, as a byproduct of a legitimate exoneration for the dealers, Lafitte and his confidants helped General Andrew Jackson protect New Orleans from the British in the last clash of the War of 1812.