Läckert Lacquer, a specialty nail polish company was started by Jenny Kindell. Jenny conceived of the business while doing her n
ails, and completed a business plan using a template she found online. She did extensive research prior to launching her business, which she only did once she was convinced there was a market for her product. Which approach to entrepreneurship did Jenny use? - creation
- learning
- prediction
- process
This is an approach where someone has certainty regarding the business they want to start .
Prediction approach refer to the fact that Lacquere has done investigation on the business and gathered the information that will tell them more about the future of the business that they want to start .
The prediction give them an overall clue of an outcome value of the business in advance .
It based on experience or observed behavior, the psychologist predicts how the behavior would be in the future if other people exhibit the same behavior in the future. For example, pavlova predicted the bell is the conditioned stimulus when the food presented to the dog. Whenever the food presented to the dog, the bell sounded. Pavlov conditioned the dog when the bell sounded and even food was not given to the dog, the salivate when the bell rang. It was a great discovery held in the field of psychology through which people at least predict the behavior of the people around them. So here we can say that Lackert Lacker, a specialty in nail polish company started with Kendel. She researched nail polish business in that area and then started the company. She predicted first and then started her business.
