Answer: Bully and Anti-Bulling Awareness may be represented by any color. We use the color blue to promote the further education of anti-bullying programs and bullying prevention initiatives with schools and organizations.
The artist is using the appeal of pathos (emotional response). They play on the viewers association of the sky with endlessness, as it is often described as such. Additionally, most people associate the sky with birds which are used as mascots which hold value for freedom, like America's bald eagle. Lastly, people have an involuntary reaction to positive stimulus by smiling.
Art is subjective, what may count as art to one person may not count as art to another.