Answer:
Explanation:
The executive summary is a short version of the business plan that should be clear and concise. The goal of having an executive summary is to ensure that your readers are encouraged to read the business plan and also informative enough. A good executive summary should have the following qualities:
1. Since it is the first part of the business plan those interested will read, it should be structured in a way that it attracts the reader. If the reader is not attracted to the executive summary, chances are that they will not even bother reading the entire document.
2. Once the attention of the reader has been grabbed, the executive summary has to be short and straight to the point to ensure that the reader can get a brief overview of what the document entails. This is where the writer needs to point out the key points that will make the reader want to read the entire business plan.
3. Most readers will form their first impressions by reading the executive summary. This means that it has to be factual to give the reader a feeling that the business plan would have something of value to offer.
The source of funding is not always listed in the executive summary or in the business plan since the main purpose of presenting a business plan is to sought out funding from the interested parties.
