C). Assume that people create multiple meanings of reality.
Explanation:
'Interpretive Scholars' are the scholars who adopts an 'interpretive or analytical' approach to adopt a perspective of reality. Such scholars 'assumes that people create multiple meanings of reality' <em>and attempts to understand the complications of interpretations and meanings reflected by various symbols or language.</em>Such an approach is contrary to the as it (interpretive approach) is inclined towards the manner in which people perceive or understand a particular message through their reactions or responses while the 'objective approach' intends to disclose the intended idea or meaning. Thus, <u>option C</u> is the correct answer.
