Question

After reviewing the existing data on seasonal spending by his company's customers, Marv decided he needed new information collected to address his research questions. Marv will need __________ data to address the questions in his marketing research study.

Answer 1

Answer:

Primary data

Explanation:

There are two types of data streams; Primary data and secondary data. Secondary data is old user data and case studies; primary data is raw or new data. Marv, after carefully analysing the secondary data, decided that there is still some data missing, and he needs new information for his research. So, in this scenario, Marv wants to collect primary data for the research.