"Characteristics, & History".
If they didn't like the play, the audience threw them at the actors! This is where our idea of throwing tomatoes comes from – but 'love-apples', as they were known, come from South America and they weren't a common food at the time. The groundlings were also called 'stinkards' in the summer – for obvious reasons!
Some people only recently got into anime for popularity or trends, but it's mostly because people are starting to give it a chance rather than immediately shoving it away because they want to fit in.