Question

In a marketing plan, the financial projections include a sales forecast, expense forecast, and ________. A. break-even analysis B. communications strategy C. situation analysis D. list of tactics

Answer 1

Answer:

C. Situation analysis

Explanation:

A marketing plan is a descriptive document wherein current position in a market and future marketing and advertising strategies are mentioned.

Following are the four essentials of a typical marketing plan:

1. Situational Analysis
2. Sales Forecast
3. Expense Forecast
4. Marketing Strategy

Situational Analysis refers to swot analysis, assessment of business environment and the marketing strategies in alignment of those.

Sales forecast refers to forecast of future sales or projected sales.

Expense forecast refers to forecast of the cost involved or budgeted cost.

Marketing strategy would refer to the marketing methods or advertising  tactics which would be employed in the future.