Question

Firms that have strong positive relationships with suppliers and customers are said to have __________, an essential ingredient to creating value. a. customer value b. effective marketing c. social capital d. an attractive industry

Answer 1

Answer:c. social capital

Explanation:

Social capital is the feature of social organization, such as networks, norms, and trust that facilitate coordination and cooperation for mutual benefit.

In social capital,you invest in social relationships, in order to get more money.

Hence, when a firm has strong positive relationships with suppliers and customers, the firm is said to have social capital.