Simple, because simple interest is a quick and easy tansaction
I believe the answer is: <span>Socially responsible
</span><span>Socially responsible companies are the type of company that not only focus on profitability but also contributed things for the benefit of the society where they operated.
To be </span><span>Socially responsible, companies could do several things such as: taking care of the environment, run an honest practice, contribute to charities, etc.</span>
The likely reason as to why this ad is most likely to work
is because of emotional appeals by which they are likely to work well with the
social identity products that could be describe and read from the scenario
above.