Question

Remnants Perfumes is a premium, exotic women's fragrance. The manufacturers of Remnants Perfumes want to establish their products as specialty products. In this case, which of the following will be an objective of the manufacturers of Remnants Perfume?
1. To employ mass advertising strategies.
2. To increase the distribution network.
3. To focus on establishing a brand name.
4. To decrease the prices of the products.

Answer 1

Answer: To focus on establishing a brand name.

Explanation:

A brand name is vital for every business as it is the name given by the manufacturer to a product. The brand name is the first step in building a memorable and strong brand. Remnants Perfumes establishing its products as specialty products shows that the company wants to establish it's brand name.

This will help the consumers to easily identify the perfumes and distinguish it from other perfumes in the market and also gives the customers a memorable impression on the product. It also makes the company standout from its competitors.