Question

If ty chooses a smart phone simply because he perceives it to be rated highest on megapixels, which he believes is the most important attribute in a smart phone, he is using a(n) ________ to help make his purchase decision.

Answer 1

If ty chooses a smartphone simply because he perceives it to be rated highest on megapixels, which he believes is the most important attribute in a smartphone, he is using a(n) lexicographic heuristic to help make his purchase decision. The study of heuristics analyzes how people make decisions when optimization is out of reach. It focuses on two questions, the first and descriptive, and the second is normative.