Why did fast-food companies start marketing their products to children in the 1980s? A. To force nationwide franchises to follow
strict company policies B. To create an early sense of brand loyalty in their customer base C. To encourage their restaurants to offer healthier menu choices D. To inspire children to become more financially independent
The answer is B. When fast-food chains marketed their products, they wanted to draw in customers, in other words, they were trying to give a sense of "trust", especially when they would advertise their products as "amazing" or "delicious".