Question

Question # 2

Answer 1

Answer:

1. An advertising executive looks at a print layout and says, “I don’t like it. It’s too odd-looking.”

2. No, because he lacks the finesse needed to deal with both creatives and marketing personnel.

3. Brainstorming ideas for a social media campaign

Explanation:

1. An Art Director is mostly involved in the development of images and visual content that would appeal to a specific audience. So, when the advertising executive looks at a print layout and wants some adjustments done to it, the art director would be needed because this work involves visuals.

2. If an applicant for the position of an art director is excellent at his job, but does not communicate well with non-artists, he should not be hired for the job because his work mainly revolves around artists such as the creative directors and brand strategists as well as the marketing team members and he needs to effectively communicate with them especially in an advertising agency.

3. The brand strategist basically brainstorms ideas meant to sell a product and this might require discussing with the art director on the best ways to implement this.