(1) In everyday advertising, one observes many obvious attempts to package and sell products and ideas (toothpaste, aspirin, pre
sidential candidates) through clever influence tactics. (2) Many people claim that such blatant attempts at persuasion are so pitifully obvious that they are not much affected by them. (3) Nevertheless, the sales of Benson & Hedges 100s cigarettes increased sevenfold during a four-year period of heavy advertising. (4) The Mattel Toy Company increased company size twenty-four-fold after it began to advertise extensively on television. (5) Grape-Nuts, a venerable but nearly forgotten cereal, experienced a sudden 30 percent increase in sales when a well-known natural foods enthusiast began plugging this rather bland cereal. (6) And there are many other advertising success stories as well. (7) It appears that tremendous numbers of consumers are influenced by advertising, despite their claims to the contrary. what is the main idea?
Managing risk taking and decision making is a big challenge for young adults for they will look beyond the facts at the underlying gist of the situation. They will use qualitative thinking to examine and weigh the risk or consequences of their option and be able to say if it is worth the risk.
Moreover, young adults also uses insights and wisdom especially when dealing with risk and in situation where decision making is to be done because options can also means liabilities.
