Persuasive because you're trying to convince the reader to think or do something that's in your opinion that u want them to think or do.
If you are browsing a topic or subject hierarchy of links in the Ashworth College Library andthen display a document from the results list, the trail of links you clicked to find that document<span>may be presented at the top of the document view. This trail is often called a content trail</span>
Proper nouns indicate a specific person place or thing
hope this helps :)