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Zolol [24]
3 years ago
5

Which aspect of zipcar's strategy makes it a practitioner of conscious marketing?

Business
2 answers:
Arada [10]3 years ago
7 0
It was known as the Zipcar concept.  Using the social media platform, the business was directly linked to the market. It made them get the edge they wanted to be more popular as their customers get to engage themselves they are already attracting potential clients. Being more popular also equates to added value in the market. 
Ray Of Light [21]3 years ago
5 0

Before going towards the answer, we need to explain that what Conscious Marketing is. Conscious Marketing, as the name suggests, is a way of marketing to connect with the customers on a deeper level. This is a strong way for businesses to shape their brands.

Now what is Zipcar? Zipcar is a company that give its cars to the people on rent. Rent is charged on per minute, per hour or per day basis. They connect with their clients through online systems. This is how they practice Conscious Marketing.

You might be interested in
What was the opportunity cost for lebron james when he determined to directly enter the nba?
frozen [14]

LeBron James is one of the best basketball players in the country, was selected by the Cleveland Cavaliers as the first pick in the 2003 NBA draft, signing a three-year contract worth almost $13 million, with an option for a fourth year at $5.8 million. Had he decided to attend college instead, James would have incurred an opportunity cost of at least $19 million in forgone income to earn a four-year college degree.

Opportunity cost is the value you would gain or lose if you choose a different path or solution. The opportunity cost in this scenario is deciding to play in the NBA since college was too expensive. LeBron James ultimately saved time and money by taking the detour because he received a contract worth close to $13 million; otherwise, he would have had to pay more and spend more time attending a four-year college.

LeBron's decision to join the NBA right after high school graduation has an opportunity cost because he might have attended a four-year university or college instead. He was chosen by the Cleveland Cavaliers as the first overall choice in the 2003 NBA Draft

To learn more about Opportunity cost here,

brainly.com/question/13036997

#SPJ4

3 0
2 years ago
What of these is related to financial incentives
Marrrta [24]

Answer:Examples of financial incentives

Financial incentive(Monetary incentives):

It includes salary, bonus ,commission, retirement benefits, stock incentive and other financial perquisites like free house servant, car, medical facility e.t.c.

Explanation: Following are the main types of financial incentives:

1. Pay and Allowances: Salary is the basic monetary incentive for every employee. Beside basic salary, it also includes dearness allowance, travelling allowance and at times some other allowances too. It also consists of continuous increment in the pay every year and increase in allowances from time to time.

2. Productivity Linked Wage Incentives: Sometimes wage incentive plans are linked with payment of wages to increase productivity at individual or group level. Their quantum is based on actual output against targets.

3. Bonus: It is the incentive which is given over and above the salary or wages of the employees. Many companies offer the bonus during the festivals Diwali, New Year etc.

4. Profit Sharing: It refers to providing a share to employees in the profits of the organisation. This helps in motivating the employees to improve their performance and to contribute their maximum effort for increasing the profits.

5. Co-partnership/Stock Option: Under this incentive scheme, employees are offered shares at a price which is lower than the market price. This practice helps in creating a feeling of ownership among employees and motivates them to give their maximum contribution towards organisational growth. For example, in Infosys this scheme has been successfully implemented.

6. Retirement Benefits: Various retirement benefits such as provident fund, pension and gratuity, act as an incentive to an employee when they are in service in the organisation.

7. Perquisites: Various perquisites and fringe benefits, such as car allowance, housing, medical aid, education to the children etc. provided by the companies over and above the salary, also help in motivating the employees.  

Hope this helps :)

8 0
3 years ago
A form of comparative analysis where customers show their opinions of another firm’s strengths vis-?-vis their competitors is a
Bezzdna [24]
The answer to this question is the term perceptual map. A pepceptual mapping is a technique used by marketers to visually map the customer's and possible customer's perception to a product versus to its competitor into a diagram. Perceptual mapping is also known as market maps. In perceptual mapping it also an analysis where the customers shows about an opinions of the competitors strenghts over them.
3 0
3 years ago
Today, you have two coins each of which is valued at $100. One coin is expected to appreciate by 5.2 percent annually while the
ziro4ka [17]

Answer:

=$337.43

Explanation:

The value of each of the coins after 50 years is the future value after 50 years at their respective interest rate.

The formula for  future value is FV = PV × (1+r)n

For the first coin at 5.2 percent,

Fv = 100 x ( 1 + 5.2/100 ) 50

Fv =100 x (1+ 0.052) 50

Fv = 100 x 12. 61208795

Fv = $1,261. 21

For the second coin at 5.7 percent,

Fv = 100 x (1 + 5.7 /100)50

Fv =100 x (1 + 0.057 )50

Fv = 100 x 15.98

Fv = 1, 598. 64

the difference in value will be

=$1598.64 - $1,261.21

=$337.43

6 0
4 years ago
Maria, a senior product manager at Impasse Software, recently retired. Since sales of Maria's primary products have been declini
sp2606 [1]

Answer:

Attrition

Explanation:

The right answer to the question is attrition and what is attrition in business sense: is simply means a situation where organization staff strength gradually and deliberately reduces as employees retire or resign and are not replaced.

So in this case Maria retire and nobody was hired to replace her position in the company and again all her subordinates were reassigned to other departments. It is also worth noting that attrition could also be a way of a company is losing her customer base as a result of other factors

6 0
3 years ago
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