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blagie [28]
3 years ago
10

Full-service advertising agency refers to

Business
1 answer:
sdas [7]3 years ago
8 0

Answer:

An advertising agency that provides the most complete range of services including market research, media selection, copy development, artwork and production.

Explanation:

Advertising can be described as the various strategies used to create an awareness of a product to the public. The main objective of advertising is to persuade potential customers to purchase the product.

Full service advertising offers a complete range of services which include carrying out an extensive market research on the product, a good media management, excellent design and packaging of the product.

Hiring the services of full advertising agencies creates room for a team of specialists to work together inorder to boost the sales of the product. It also provides enough time for the management of an organisation to figure out new ways to strategize their business.

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Which of the following statements is true regarding today's marketing communications?
Blababa [14]

Answer:

Letter E is correct. <em>Today's consumers are better informed about products and services.</em>

Explanation:

We live in the information age, this means that today's marketing communication is much more direct and accurate. Information is easily disseminated through all easily accessible channels: internet, television, newspapers and magazines, so access to knowledge increases the participation of individuals, who now have much more power to modify their relationship with companies, brands and Marketplace.

The new consumer is much more aware of what they buy, so their demands for quality products and services are growing, they also have the power to actively influence companies, making them act transparently and adopt processes that contribute to the process. development of society in general.

Therefore, business marketing mix should be geared to new consumption patterns and requirements, knowing your actual target audience and anticipating their needs.

3 0
3 years ago
​​​When organizations are in dynamic and uncertain environments, their effectiveness depends on being able to adapt quickly to c
viktelen [127]

Answer:

Organic

Explanation:

​​​When organizations are in dynamic and uncertain environments, their effectiveness depends on being able to adapt quickly to changing customer tastes and preferences, which requires a more organic design.

In a dynamic and uncertain environment a mechanistic design will be inapplicable but organic

An organic organization is best applied to businesses that apply a more open business structure which is needed in order to quickly respond to the dynamics (changes) and uncertainty in the business environment. The structure gives the organization the flexibility to deal with fast-paced environmental change and many different elements.

3 0
3 years ago
Klingon Widgets, Inc., purchased new cloaking machinery three years ago for $5.4 million. The machinery can be sold to the Romul
Semmy [17]

Answer:

a. $5,194,000

b. $7,715,000

Explanation:

a. Book Value of assets = Book value of fixed assets + book value of current assets

Book Value of assets = Book value of fixed assets + (Current Liabilities + Net working capital)

Book Value of assets = $4,200,000 + ($850,000 + $144,000)

Book Value of assets = $5,194,000

b. Sum of market value = $7,600,000 + ($965,000 - $850,000)

Sum of market value = $$7,600,000 + $115,000

Sum of market value = $7,715,000

8 0
3 years ago
The Coase theorem states that A) the private sector will fail to produce the efficient amount of a public good because of the fr
Sonja [21]

Answer:

B

Explanation:

One of the problems in economics is the allocation of goods in the presence of externalities. When externalities are present allocation of goods in private market won't be efficient because private parties won't internalize them and would arrive to an inefficient outcome. For many years this was an argument in favor of government intervention.

However, Ronald Coase showed that assigning property rights of the externality to one of the private parties (no matter which one) would result in an efficient outcome. This is because  the parties with the property right would then internalize the cost. Then in the bargaining process private parties would reach an efficient outcome without the intervention of the government.

7 0
3 years ago
Describe <br> four factors that determine wage differentials?
Snowcat [4.5K]

<span>The four factors that determine wage differentials include efficiency in labor, where skilled workers may get higher pay than the unskilled ones; working conditions is another factor, as performing one’s job in dangerous areas may give higher pay to compensate for the risks involved; discrimination also affects the wage rates and said rates may be biased against a certain person or group; lastly, there is the demand for laborers across occupations that vary, and the wage paid may depend on the desirability or the requirements needed for a certain job.</span>

3 0
3 years ago
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