Question

Norm and his creative team need to present an idea for marketing a new detergent to the head of their advertising agency. Diane, a member of the team, always resented Norm’s promotion to team leader. She objects to every idea Norm suggests and spends the entire meeting selling her approach. Diane hopes that this will be a chance to show her skills to the head of the agency. This is known as

Answer 1

Answer: goal displacement

Explanation:

Goal displacement is when individuals or organizations substitute alternate goals for the original goals that they were meant to accomplish.

In this case, we are told that Norm and his creative team need to present an idea for marketing a new detergent to the head of their advertising agency but that Diane, a member of the team, always resented Norm’s promotion to team leader and always objects to every idea Norm suggests and spends the entire meeting selling her approach. Diane is using goal displacement here as she has another goal rather than the goal of the team which they've agreed on.