Observation is the market research technique
1 answer:
<u>Answer:</u>
<em>Observation is the market research technique C. that involves watching and recording consumer behavior.
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<u>Explanation:</u>
- Observation involves using cameras to record the live behavior of the customers.
- The appointed person goes through the recordings to see and look out for similarities and differences in the purchases of the people.
- Similarities in purchases can be observed based on price, age group, gender based factors.
- Differences in purchases arise from different types of people encountered and their convenience.
- For new customers, decision making duration is more than the existing customers.
- Also, new prospects spend more time as compared to the old customers.
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