Question

Observation is the market research technique

Answer 1

Answer:

Observation is the market research technique  C. that involves watching and recording consumer behavior.

Explanation:

• Observation involves using cameras to record the live behavior of the customers.
• The appointed person goes through the recordings to see and look out for similarities and differences in the purchases of the people.
• Similarities in purchases can be observed based on price, age group, gender based factors.
• Differences in purchases arise from different types of people encountered and their convenience.
• For new customers, decision making duration is more than the existing customers.
• Also, new prospects spend more time as compared to the old customers.