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Feliz [49]
3 years ago
15

Observation is the market research technique

Geography
1 answer:
dangina [55]3 years ago
5 0

<u>Answer:</u>

<em>Observation is the market research technique  C. that involves watching and recording consumer behavior. </em>

<em></em>

<u>Explanation:</u>

  • Observation involves using cameras to record the live behavior of the customers.
  • The appointed person goes through the recordings to see and look out for similarities and differences in the purchases of the people.
  • Similarities in purchases can be observed based on price, age group, gender based factors.
  • Differences in purchases arise from different types of people encountered and their convenience.
  • For new customers, decision making duration is more than the existing customers.
  • Also, new prospects spend more time as compared to the old customers.

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