Question

Which of the following terms has a connotation that would best contribute to a professional tone?

Answer 1

Answer:

B. Consumers

Explanation:

Remember that the connotation of a word refers to it's implied meaning, the things it stands for other than it's literal one. Words have cultural and emotional assosiations or meanings related to them. In  this case the word "consumers" is used in the professional or academic fields. For example, if we look up the word "shopper" in the dictionary it says "a person who is shopping". If we look up "consumer" it says "a person who purchases goods and services for personal use". Basically they refer to the same thing, but one implies a more profound knowledge of economics and the market, the other is used in a day-to-day context.

Answer 2

B consumer is more professional