Question

"The division of buyers into groups based on their knowledge, attitudes, uses, or responses to a product is called ________ segmentation."

Answer 1

Answer:

behavioral

Explanation:

Organizations carry out behavioral segmentation on the basis of buying patterns of consumers such as frequency of use of the product, response to a product, benefits needed during any occasion, etc. Therefore behavior segmentation is the categorization of the total market into small homogeneous groups based on the buying behavior of the customers.